In Blog post 1, we taught you how to start your practice one client at a time, one hour at a time. After How do you Start a Practice? the second question is often, How Much Money do I Need? Today, we are going to attempt to attach a price tag to each step–on the cheap.

  1. Business license: $50.00 to $140.00 (multi city survey based on low gross income)
  2. Rent-Monthly: $300.00 to $600.00 (based on 3 days per week, multi city survey)
  3. Website (Including Logo and Design): $5.00 on Fiverr and free WordPress to $1000.00 on 99 Designs and $6000.00 for a professionally designed and developed website using WordPress
  4. 500 Business Cards: Free to $50.00 on Vistaprint
  5. Phone with a Google Voice: Free with personal cell phone
  6. Malpractice Insurance: $100.00 to $250.00 based on an online survey; We like CPH.
  7. Insurance Credentialing: Free (if you do it yourself) to $250.00 per insurance company.
  8. License Renewal: $75.00 to $100.00 (Based on three city survey)
  9. Financial Systems: $30.00 to $100.00 (paper to software)
  10. Furniture: Free to $5000.00. Using garage sales and your gently worn home furniture for your comfortable chair (you spend a lot of time in it!), a couch to table lamps, (avoid fluorescent), end tables and a few nature prints. (researched to be the most pleasing to the vast majority of people).
  11. Supplies: $15.00 (Keep it simple: file folders, legal pads, pens, post-its and the all important tissues!)


So, generally, your start-up costs could look like this without a fancy website, financial system or insurance credentialing.

Bus. Lic: $100.00

Rent: $400.00 (monthly)

Website: $15.00 (3 Fiverr logos)

Cards: Free

Phone: Free–Google Voice

Mal Ins.: $100.00–parttime hours

License: $100.00

Financial: $30.00

Furniture: $500.00

Supplies: $15.00

TOTAL START-UP: $1260.00

MONTHLY: $415.00 (Rent and Supplies)

ANNUAL COSTS: $200.00 (Licensing Fees and Malpractice)


It’s clear if you stay mid-range in every category the answer is well below $1500.00 to get a professional logo, operate legally and have your systems in place. And each of these steps can be modified to fit your budget. In addition, many therapists who have successfully navigated the startup waters will lend a helping hand when it comes to rent. When you are at the beginning, with two clients every week, ask for rental by the hour or day for the first three months. That will lower your costs and stress levels considerably!

While this may be a financial barrier to the beginner, remember your sweat equity will carry the day. What do I mean? Each hour you provide to market your skills, research your niche and show up, are your true costs. Don’t let a price tag stand in the way of building and maintaining your successful private practice.