First, we tortured you with niche requirements and now we are throwing in a couple of trendy marketing terms to keep you from your clients. We promise that anything we ask you to consider we have tried and found valuable. The secret of every successful private practice is your vision and a mission statement.


I know, I know.


Do you really know why you are engaging in private practice? What’s your inspiration? How will you make it a reality? What can you achieve?


The Smart Private Practice Vision Statement:

Every Therapist Has the Ability

to Build a Profitable and Fulfilling Private Practice.


How do we know? Because that’s what we do, time and time again. First, we did it with our own practices, following the steps we have laid out for you in our blog posts and our e-book. We developed forms to provide structure and boundaries. We’ve made mistakes and corrected them, tweaked what didn’t quite work, and added in what did. So, when we speak vision, we have lived it and so have the therapists we mentor. Our vision provides direction and the most important goals of our work.


Your vision statement forces you to define your dream and in a time frame.


Try this: Five years from now, I will be_____________by___________.

Be sure you firmly believe in your own vision statement and you are not writing what you are supposed to say.


An example:


Miranda, an accomplished therapist with a busy practice and a newly minted coach certification, was dissatisfied with her client load. We tried a vision exercise and Miranda kept getting stuck on the “what” and the “will be.” Sentences like, “I will be in session 20 hours per week” instead of “I will be focusing on _____and plan to_________” were out of her reach.


And then she sighed. “I really want to limit the long-term therapy clients and just focus on performance management work.”


What? In all of our consultations, Miranda had never complained about long-term therapy. In fact, she had built a practice around it. She was so convinced of what she should envision that she put aside her true feelings and beliefs about what she could or wanted to accomplish. Shortly thereafter her vision became a little more crystallized.


“I will be focusing on a practice devoted to short-term therapeutic techniques and incorporate them into my coaching and counseling practices for performance management issues for executives.”


Wow. That’s a vision! And her excitement about it will most certainly provide focus and energy to get it accomplished.


And now, your mission. Think of it this way: What do you have to offer, today, to provide the fuel to your vision?


Miranda has a couple of tools in her toolbox that provide the framework for her vision. Why does Miranda’s practice exist?


“My coaching practice exists to provide services for those clients that are focusing on how to perform to a better standard.  I  know how to develop a roadmap to assess current performance and enhance future performance. The counseling side of my practice is aided by expertise in CBT skills and both areas inform each other.”


As a client, when I see this mission statement, I know Miranda’s capabilities, focus, and just what she plans to do! As it turns out, Miranda does, too. So take an hour and plot out your vision and mission. No one is looking over your shoulder to make sure you are doing it “right.” And you may just find out what’s “right” for you!