One-thousand dollars. Sounds like a lot, but let’s break it down. That’s $250 per week and $35 per day.

So, how do you do it?

Consider these three options:

Run an intensive training for leaders that are on the front line of helping.

In the past, these are some of the groups that have attended a helping intensive training for 2 hours on a Friday at a cost of $250 for the whole group.

    • Lay ministers of churches that do outreach to sick or housebound members
    • Non-profit caseworkers that interact with refugees
    • Department of Family and Children intake officers
    • Parole officers at your local police department

How do you structure it? Call the manager in charge (“Hello, may I speak to the head of training and development, please?”)  and get an email address. Email a flyer and be sure to have references available. Call back and offer a group training at a low cost ($250 for the whole group), not by person. Sometimes you have 10 show up, and sometimes only five, but the manager has written you a check for $250! The training is structured this way: You use an icebreaker to introduce yourself and them, offer an instructive piece around self-care, and then an interactive case study custom-fit for their clients that serves as a group process.


Offer a 4-week coping skills class around the holidays.

Use your local community center, MeetUp group, church, or YWCA/YMCA to sponsor a meeting room. Call the class something like “Jingle and Jangle: Balancing the Holidays.” Ask three colleagues to send one person each, for free! And sign up seven more for $35 per person. Your sponsor is wanting you to succeed. After all, they provided the space, so ask them to talk it up and suggest potential members.


Become a benefit!

The smallest companies have the least amount of benefits. Contact your local non-profit, small law firm, or physician’s office. Let them know you do low-cost counseling for three sessions, just like the external Employee Assistance Programs do. Tell them you have five slots per week at $50 an appointment for short-term counseling until they are filled. After those three appointments, you revert back to your regular billing rate if those clients decide to continue.


Here’s the point: Look outside your traditional model of revenue. Your counseling skills are valuable in many settings. If all of this outreach is uncomfortable for you, collaborate and brainstorm with colleagues, and encourage each other. Think about your skill set as a valuable commodity that others seek out all the time. Re-frame the idea of marketing; consider it “teaching” or “training.” Use your finely honed ability to ask others what they need, and then help them get there.