Psychology Today is a vital online resource for building your caseload.  It’s by far the best tool to help clients find the right therapist based on location, specialty area, and payment method.  Avoid making these 4 common mistakes when creating your profile. These are quick fixes that take no time at all.

  1.       Non-Professional Photo (or no photo at all):  This is not the time for a selfie. Use a clear, color photo with a non-distracting background.  Don’t have other people or pets in the photo. Even if you don’t want to invest in professional headshots, have someone take a warm, engaging photo of you.
  2.       Too Much Clinical You: Remember you are trying to reach potential clients, not other therapists.  Decrease your ‘therapy language’ and increase your personality. Talk directly to your ideal client.  Let them know you understand what they are going through and what they are looking for. You should aim for 80% of your profile being about clients, and the rest about you.
  3.       Grammatical Errors: Have someone double check to make sure there are no grammatical errors or misspelled words.  This can be a big turn-off for potential clients.
  4.       Too Broad of an Audience: Keep the number of specialty areas to no more than 12; the number of treatment modalities to 5 or fewer.  This will not limit the clients who reach out; it will keep them from being overwhelmed with your page. Just because the box isn’t checked doesn’t mean you won’t accept a client with that concern.

Remember, your profile is a quick snapshot of you and your work.  It will not be as comprehensive as your website, so make sure to link over to your website.  Psychology Today hosts tens of thousands of therapist profiles aimed at gaining new clients. With a few small changes, your profile can stand out among the crowd.