“…A simple set of rules… Give this great dream that is burning them down like a house fire one lousy hour a day for one measly month, every single day–and when they’ve done that–one month, every single day–call me back and we’ll talk… Do you want to do this thing? Sit down and do it.”   Ann Patchett


I love this excerpt from an essay of author Ann Patchett. When I read it, I was facing an afternoon of wrestling with a website. I was learning editing skills, SEO strategies and at the same time, ignoring my email, phone and billing invoices. However, Ann Patchett threw down the gauntlet, and I decided I could give one lousy hour every day for at least a week to pay attention to my website. Guess what? It worked. Wanna talk SEO using snippets? I can.

Now, I want to spread the word about this one hour a day plan.

“You want to do this thing? Sit down and do it.”

I do—all day long in my coaching and therapy practice and so do you. I wade through the blocks, fears and triggers that keep my clients from moving forward. Now, I want those new counselors and coaches that read our blog and consult with Smart Private Practice to invest the time in themselves. One hour, every day, one month.

What does that look like? Plan it. Put it on your schedule. Monday, reach out to colleagues. Tuesday, rework your online profile. Wednesday, write a blog post about your speciality and send it to a local newsletter. Thursday, call an internal medicine practice manager and introduce yourself. Friday, declutter your desk and office space. Repeat for a month with all different forms of activities that support your business and ultimately, support your bottom line. One hour, each day. If that feels too daunting, try it for 30 minutes. Will you commit?

Somewhere in that month, you will hone some skills and have fits about others. You will find out where you need help! Whether it’s a colleague, a friend, a paid advisor–at the end of 30 days you will have a better idea of where to spend your time as you grow your practice. For me, I like the building of relationships and the reaching out. The website, analytics and spreadsheets? Not so much. So, I give extra time and energy to the latter and use the former as “reward” for spending the majority of my hours on the stuff that I generally try to avoid. I do spend a little money on the experts that can do it quickly and efficiently but not until I have a sense of how it all works. And yes, sometimes, it’s frustrating, frightening and a clear indicator of what I do not know. That’s ok! I have an hour to figure it out.